Market evaluation. Before listing your home, a fair market value needs to be determined based on factors that include its comparative market study (CMS), a detailed inspection, both the current market trends as well as the current competition, and supporting documentation, among other components.

Media. Besides professionally prepared photographs, property marketing should include professional videos and floor plans. Re/Max also offers a “Text for Info Technology” service exclusively to its customers

MLS searchability. Created in 1976, the Multiple Listing Service, or MLS, allows buyers to search a central database and select from a multitude of desirable options they wish to find in a new home. Persons attempting to sell property without aid of a participating broker cannot typically add listings to the MLS database.

Besides the above key strategies, property marketing should also include a combination of web-based and direct marketing, as well as keeping abreast of monthly market updates. Jim Fulgenzi & Company, which is highly regarded as Springfield real estate expert, offers free monthly market updates via Market Snapshot, as well as accurate property details in all of its MLS listings.

For more information, contact us. We’ll be delighted to assist you.